Calm Tea
Creative Challenge: To design the branding for a company defined by several parameters chosen by a random classmate: industry, name, colors, and an animal. I was tasked with creating Calm Tea, a tea house represented by a blue and red logo that includes a cat.
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Solution: Paired an elegant, fun typeface with a silhouetted cat for a playful feel. Chose soft blues and reds to portray a sense of calm. Incorporated teapot silhouettes throughout the materials to give the brand a rustic, homey feel.
Type Poster
Creative Challenge: To create a typographic poster that provides the history of a font while showcasing it using only letters and characters.
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Solution: Played with gradients and font weights to show the range of Century Gothic. Highlighted the contours of the font’s letters by housing the story within them.
Sleep Spread
Creative Challenge: To convert complicated research about sleep patterns into an easily-understandable spread featuring infographics.
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Solution: Crafted a narrative using dreams as the grounding theme for both the visuals and content throughout the piece.
