Creative Challenge: Due to COVID-19, She's the First needed to pivot the way they typically sought out donations for their organization. They decided to create an activity kit for kids that focussed around social justice and community engagement. The creative challenge was to design a brand identity that reflected the kit and create stickers that represented the themes being taught. 

 

Every Club Impact donation helped She's the First ensure continued safety and services for girls in greatest need. Each contribution equated to the cost of providing a girl and her family with a long-lasting care kit of vital food and hygiene supplies. 

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Solution: Developed a brand identity that included playful illustrations of a light bulb and globe to physically represent the concept of making an impact. These elements tied the various pieces of the kit together to create a strong and unique look and feel. For the stickers, gathered phrases and ideas to encourage empowerment and action. The visual direction integrated the spirited and bold energy of She's the First.